Thus Spoke Zaratustra by Frederich Nietzche - 966 Words

The use of language is woven into such a dynamic doctrine in Thus Spoke Zarathustra that it speaks mountains of Nietzsche’s genius. The aspect of two voices speaking as one shows a grasp for the written word that few have accomplished. With metaphors abound and a deep understanding of literary masterpieces, Nietzsche portrays the world that we live in with such grace. The literal translation of the book takes a highly spiritual stance, but in between the lines there is such depth of knowledge and understanding. While Nietzsche writes many chapters to express his understanding through Zarathustra, the theme’s and messages are all very similar. Every chapter is like a piece of a grand puzzle that makes an intricate understanding of the world. Explaining the reality of what we think is reality would be too simple an explanation to fully grasp many of the concepts in Thus Spoke Zarathustra. That using words to describe such an amazing world would thus cheapen it to human st andards. Of course, I cannot be one to speak such harsh words, as I am intent on cheapening the glorious concepts with my own meager words. 2 As I would like to discuss the book as a whole, I would like to use a chapter that is a good summary of Zarathustra’s adventure of mind. The Three Metamorphoses has many elements of Nietzsche’s overall message, and is suitable to somewhat accomplish the task of interpreting the book by using the literal translation and underlying meanings portrayed therein. The Three

The Tenure System Should Be Abolished - 952 Words

The tenure is a contractual right to protect teachers from being terminated for political or personal reasons. According to the â€Å"Vergara V. California† case, nine students file a lawsuit in California state courts about the teachers has an insufficient teaching method in schools. Student claim that they can’t get a quality education because this system has created an issue. However, teachers are not the only reason that affects students. There are many aspects that may influence students in a negative way, such as the student environment, family, and school resources. If people look at those aspects, they will notice that with poorly performing teachers, people start to take aggressive actions towards the tenure system, which is unfair to the union or CTA. Society should consider the pros and cons to make the decision about whether the tenure system should be eliminated or not. The pros of the tenure system are, it prevents teachers from being fired due to unfair r easons. It can also help teachers perform better in school as a result of being freed from the stress of being fired. On the other hand, tenure makes it difficult to remove inadequate teachers because of the long paper work, along with it is the costly fees to remove deficient teachers. After considering this, the pros of the tenure are the reasons that the tenure system should not be eliminated because it proves tenure is benefits to schools. In addition, there are no guarantees that schools will become better,Show MoreRelatedThe Tenure System Should Be Abolished993 Words   |  4 PagesThe tenure is the employment contract created to protect teachers from being fired by the political or personal reasons. According to â€Å"Vergara V. California† case, this system has been created an issue that with the support of Student Matter, nine students file a lawsuit in California state courts about the inadequate teaching of teachers in schools. Furthermore, Students claim they can ’t get a quality education. It’s clear that inefficient teachers can’t give a good education, however teachers aren’tRead MorePublic School Systems Should Not Allow Teachers910 Words   |  4 PagesPublic school systems should not allow teachers to have tenure. The documentary â€Å"The Lottery† tells a story about young children trying to get into a charter school for a better education and better teaching styles. Not to mention if certain kids don’t get in, they could always try again later. In addition to the documentary, it explains in one scene that in the school system, they had to let go about ten or more teachers. â€Å"The Lottery† documentary wanted to tell how well students can achieve withRead MoreThe Importance of Teacher Tenure in Public Schools Essay example632 Words   |  3 Pagesexactly is teacher tenure?. Well, in short teacher tenure is a permanent job contract for school teachers. Teachers can earn tenure by p roving their teaching skills over a specific number of years while working at the same school. In most cases the number of years a teacher must work at the same school is anywhere from two to seven years. After receiving tenure a teacher cannot lose his or her job without just cause, for example obvious incompetence or severe misconduct. Tenure offers job securityRead More Tenure in America Essay1327 Words   |  6 PagesAlthough there are many varying opinions on what revisions should be made to the tenure system in America, I believe that even though there are many complaints, Tenure needs to be maintained in order to promote academic freedom and educational security. Tenure is defined by Mathew Finkin as â€Å"At the expiration of a period of probation, commonly not to exceed six years of full-time service, a faculty member is either to be accorded â€Å"tenure† or to be given a terminal appointment for the ensuing academicRead MoreWe Need a Huge Turn Around in the US Educational System Essay1351 Words   |  6 Pagesteachers is fired for performance-related reasons. Why? Tenure.† Tenure for elementary school teachers is a union contract that offers academic freedom and job security. It does not necessarily guarantee lifetime employment but it does make the firing process extremely timely and equally as costly. It assures that if a teacher must be fired the he or she is guaranteed due process and will be fired for just cause. The original need for tenure during the late 19th century was to protect elementary schoolRead MorePolitical Movements Like The No Child Left Behind1887 Words   |  8 Pagespolitical fight, that of educational reform. When considering educational reform, teacher tenure reform becomes the hot topic under scrutiny. According to Greenwald (2010), â€Å"†¦teacher tenure represents all that is wrong with the system – protecting ineffective and unprofessional teachers† (p.20). However, statements li ke this take a one size fits all approach, which is generally a path of ignorance. Teacher tenure was created from a fight for First Amendment protections and freed teachers from harshRead MoreTeacher Tenure Essay1693 Words   |  7 PagesJames 6 August 2012 Teacher Tenure Today, there seems to be a push to change the policy of teacher tenure. â€Å"Roughly 2.3 million public school teachers in the United States have tenure—a perk reserved for the noblest of professions (professors and judges also enjoy such rights).† (Stephey) Tenure refers to a policy which gives teachers a permanent contract that effectively ensuring them a guarantee of employment for life. Stephey continues to state, â€Å"Though tenure doesn’t guarantee lifetime employmentRead MoreThe Good Teacher And The Successful Teachers2316 Words   |  10 Pagesteachers are treated as equals under tenure. Tenure is given to a teacher after a certain number of years and ultimately protects them from being fired. â€Å"The very first state to adopt tenure was New Jersey in 1909 and by the mid 1900s 80 percent of k-12 teachers had tenure already. At the time tenure began as a way to protect teachers from wrongful termination due to pregnancy, political view, race or reli gion, and so on.† (â€Å"Making The Grade†). Essentially tenure is a continual job contract for teachersRead More Being The One Who Cares: A Good Teacher Essay2589 Words   |  11 Pagesunprotected sex. I feel as teachers earn tenure, they are more likely to effect the students in a more personably manner. Having a stable and open classroom, I feel the students will learn more and be a respected citizen in our society. In this project I will discuss, prayer in the classroom, AIDS and tenure. nbsp;nbsp;nbsp;nbsp;nbsp;Prayer in school is a controversial issue that must be considered and dealt with as quickly as possible. All people should feel free to worship and have loyaltiesRead MoreThe Modern University System Essay1307 Words   |  6 PagesThe modern university system as a whole is an exploitative, capitalist construction. Those within it, whether they be undergraduate or graduate students, tenured or nontenured professors, researchers, etc. To exist within the university system and survive, one is essentially placed in a system that very closely resembles the free market economy of the United States. Academia exists to make one successful in whatever career path one chooses, including careers in the academic world. Specific to academic

Picking just one bad habit is like getting only one piece of candy at Sweet Factory Essay Example For Students

Picking just one bad habit is like getting only one piece of candy at Sweet Factory Essay Picking just one bad habit is like getting only one piece of candy at Sweet Factory. Once I finally picked my bad habit I realized how badly I needed to work on it. Huck had a bad habit he needed to work on too. Maybe we didnt know about it or thought we could get rid of it easily. But were either of us going to work it out? In the book Adventures of Huckleberry Finn by Mark Twain, which we were reading in class, the main character Huck had many bad habits as well. But his one main bad habit was lying to himself and by doing this he broke the law, his moral code and the law of God. It all started after he fakes his own death and runs to an island where he finds a run away slave, Jim that worked for Miss Watson, his guardians sister. Next they leave to find Cairo but as they float down the river they run into many hardships. While this is happening Huck is doing most of his lying to himself. This is very similar to my bad habit because during my month of trying to quit fighting with my mom I went through some very hard times holding back what I wanted to say. This was a very big hardship of mine. So I realized Huck and I had a lot in common. Hucks bad habit was first shown to us in chapter VIII when Huck tells Jim, Well I did. I said I wouldnt, and Ill stick to it. Honest injun I will. He is telling Jim he wont tell anyone that he ran away which means Huck is breaking the law of the land. We knows this because Huck also says People would call me a low sown Ablitionist and despise me for keeping mumà ¢Ã¢â€š ¬Ã¢â‚¬ but that dont make no difference. Huck again lies for Jim in chapter XVI when he is about to tell the men on the raft that Jim is with him but his conscience comes into play. When this happens he lies to these men and this is just adding more to his bad habit. Also in this chapter Huck breaks his own moral code. When him and Jim miss Cairo he says There warnt anything to say. We both knowed well enough it was more work of the rattle-snake skin; so what was the use to talk about it? This is breaking his own moral code because he didnt believe that a rattlesnake could bring bad luck. Then he broke the law of God in chapter XXXI when he said, You cant pray a lieà ¢Ã¢â€š ¬Ã¢â‚¬ I found that out. This is when Huck realized that he doesnt think what he was doing was wrong. Last in chapter XL Huck realizes that the colors of the skin really dont matter. So at the end Huck breaks through his bad habit. Well my bad habit basically started when my mom started telling me no. And  I just wasnt going to take it. So I started talking back and I wouldnt stop until I got my way or hurt my mom. Which is really something I dont want to do. Thats why I was hoping by trying to break this bad habit I wouldnt have to do it anymore. It started out pretty good I would be ready to fight or say something that might hurt my moms feelings and I would catch myself. It started feeling better right away and my mom even noticed the change. But then I began to think less and less about it and it all started back up again. .uc002ba1a2d452987f5c34d62ccbad3d0 , .uc002ba1a2d452987f5c34d62ccbad3d0 .postImageUrl , .uc002ba1a2d452987f5c34d62ccbad3d0 .centered-text-area { min-height: 80px; position: relative; } .uc002ba1a2d452987f5c34d62ccbad3d0 , .uc002ba1a2d452987f5c34d62ccbad3d0:hover , .uc002ba1a2d452987f5c34d62ccbad3d0:visited , .uc002ba1a2d452987f5c34d62ccbad3d0:active { border:0!important; } .uc002ba1a2d452987f5c34d62ccbad3d0 .clearfix:after { content: ""; display: table; clear: both; } .uc002ba1a2d452987f5c34d62ccbad3d0 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc002ba1a2d452987f5c34d62ccbad3d0:active , .uc002ba1a2d452987f5c34d62ccbad3d0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc002ba1a2d452987f5c34d62ccbad3d0 .centered-text-area { width: 100%; position: relative ; } .uc002ba1a2d452987f5c34d62ccbad3d0 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc002ba1a2d452987f5c34d62ccbad3d0 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc002ba1a2d452987f5c34d62ccbad3d0 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc002ba1a2d452987f5c34d62ccbad3d0:hover .ctaButton { background-color: #34495E!important; } .uc002ba1a2d452987f5c34d62ccbad3d0 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc002ba1a2d452987f5c34d62ccbad3d0 .uc002ba1a2d452987f5c34d62ccbad3d0-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc002ba1a2d452987f5c34d62ccbad3d0:after { content: ""; display: block; clear: both; } READ: Pathology Arises Out Fo The Ex EssaySo I wrote in my journals about the change and how I didnt want it to go back but before I knew it my mom and I were fighting and it was the end of the month. Huck and I were alike because I broke my own moral code by being rude to my mom. I also broke the law of God because in the bible it says honor your father and mother and I dont think what Im doing is considered that. Huck and I were different because Huck no longer had a bad habit and I still do. Well Huck worked his bad habit out and is probably feeling pretty good. However Im still working on mine and I think maybe one day I might be free of this. So Im going to keep on trying a nd if I ever do make it through this I will make sure to tell you. But until that day comes Ill always go for as many candies as I can get.

Reading Between the Lines free essay sample

A mediocre cabinet sat against the wall of my room, but its shelves housed a prized personal collection. Among these were encyclopedias, visual dictionaries, mystery novels, abridged versions of classics, and the familiar Magic Treehouse series. The contents of these shelves were the focus of my childhood and served, not to idly amuse, but to thoroughly engross and occupy me because of a love for reading. I found this small library to be so extensive that, whenever curiosity proposed a question, I would browse its vast knowledge until my interests were satisfied. The library also served as an extension of thought which widened my capacity for imagination. I was not limited to the confines of a room when I read, but overstepped these boundaries to produce vivid accounts from the plight of a madman in old St. Petersburg to the vitality of the Founding Fathers during the Revolutionary War. This exposure to reading was a major factor in cultivating my thinking. We will write a custom essay sample on Reading Between the Lines or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My predisposition to reading was introduced to me at a young age. These were in the forms of subscriptions to science magazines. The perplexing diagrams caught my eye, and I found that reading the corresponding texts usually produced a revelation. This enlarged my curiosity as I realized that most of the answers to the universe, if not all, were easily accessible in these little blocks of text. Entering grade school, I was introduced to a new style of reading which was reading between the lines. This was a necessary skill when studying literature. The answers were still in the text, but remained latent, concealed. It required more pondering and more thinking. On this level, a new element was the reader himself who deciphered the novels intent. My recent engagements with reading have been more personal, more intimate. Literature reveals herself in short, but meaningful glimpses. She likes to whisper insight whenever I listen. In Rudyard Kiplings If, she becomes the epitome of resolve. In William Henleys Invictus, she demonstrates what extreme conviction is. I carry these snippets daily, as comfort or strength at appropriate moments. Even now, on this path in life, I am searching for answers. But like a great classic novel, the answers are not always apparent. Part of discerning is reading between the lines, and it is this thinking that has me convinced that life is composed of more than what is tangible. Over the years, I have come across a variety of short stories, novels, and memoirs. Reading develops a sort of empathy for the situations and difficulties presented. I am concerned for the struggling protagonist, which has translated into a genuine concern for other people. I have also gained knowledge from reading science articles and textbooks. In the future, I wish to be a physician. I want to work in a field that helps others and applies the knowledge that has intrigued me many times in my youth.

Should You Guess on the SAT 6 Guessing Strategies

Should You Guess on the SAT 6 Guessing Strategies SAT / ACT Prep Online Guides and Tips It can be hard to know when to guess on the SAT, especially since the recent overhaul has changed for the test is scored.But the truth is more straightforward than you might expect! Read on to find out whether you should guess on the SAT and what you can do to maximize the number of correct answers you end up with from guessing. Should You Guess on the New SAT? The SAT used to have a guessing penalty of a quarter of a point per incorrect answer. This made the question of whether you should guess on the test much more complex.Depending on how many answers you could eliminate, it might have been a good or bad idea to guess within the remaining choices.Guessing incorrectly on four questions would lead to a loss of a full point in your raw score whereas if you left them blank, you wouldn’t have any points subtracted. With the new version of the test, this guessing penalty is gone!This means that the answer to the question in the heading of this section is yes. You should answer every multiple-choice question on the new SAT, even if you have to guess.If you get all of them wrong (which is unlikely), you won’t be any worse off than if you didn’t bother to answer. This will come as a relief to many students, but you should still be cautious about guessing unless you’re almost out of time and are forced to fill in random bubbles.Don’t resort to blind guessing too quickly when you get frustrated with a question just because you know you won’t lose points; you’ll end up selling yourself short.The next section will give you strategies for smart guessing on each part of the test. Blind guesses: usually not the best option. Strategies for Making Educated Guesses Here are some strategies that will help you to avoid guessing randomly and increase your likelihood of choosing the right answer. Reading #1: Listen to Logic The SAT Reading section includes challenging passages that come from real scientific and historical writings. This means that the answers to questions about details in the passage should align with your ideas of what makes sense for the topic. Here's an example of a question that asks about an adapted excerpt from Elizabeth Cady Stanton's address to a Women's Suffrage Convention in 1869: If you're trying to guess on this question, you can eliminate some answers even if you only know the bare minimum about the content of the passage and US history as a whole. Choice A doesn't really make sense because the problem that Stanton is fighting against is long-term control of society by men. She probably wouldn't argue that "the control of society by men" was a recent development at all. Choice B also seems incorrect for larger reasons. It's unlikely that anyone would claim that the spread of war and injustice was a recent historical development at that time in history. Choice C doesn't make sense because women, not men, had traditionally dominated domestic life. This was especially true at the time that Stanton was speaking. Choice D is the answer that seems most plausible if we look at the question logically. Only recently had women begun to be appreciated as human beings on an equal intellectual footing with men (although still to a limited degree obviously, since we didn't get the right to vote until 1920...sigh). This strategy only works for some questions, but it shows how you can sometimes guess without reading the passage and still come up with a likely answer. Keep your wits about you. If something doesn't make logical sense to you, you should listen to that feeling. #2: Use â€Å"Find the Evidence† Questions An interesting development forthe Reading section on the new SATis the introduction of â€Å"find the evidence† questions.These questions will ask you to choose a quote from the passage that best supports your answer to the previous reading question.Although this could be dangerous because getting one wrong might also mean getting the other wrong, it might actually help to ground you in your decision about the most valid answer to the original question. Here’s a pair of questions from a new SAT practice test that illustrates my point.For context, in the passage Akira is a young Japanese man who is meeting a woman named Chie to ask for her daughter Naomi's hand in marriage before he accepts a job in America. Let’s say you aren’t sure about the answer to question 9. You think there are a couple of different possibilities, and none of the answers seems totally out of the question.You can check the evidence listed in question 10 for hints that might give away the answer to question 9.One of those lines must provide direct evidence for the answer. The lines for each choice in question 10 read: A. â€Å"I don’t want to trouble you.†B. â€Å"Normally I would approach you more properly, but I’ve received word of a position. I’ve an opportunity to go to America, as a dentist for Seattle’s Japanese community.†C. â€Å"Depending on your response, I may stay in Japan.†D. â€Å"I see I’ve startled you.† Now, let's look back at question 9 and evaluate the choices. There’s nothing about the speaker’s parents in the evidence, so we can cross off A.There’s also nothing about Akira's fears of Naomi’s rejection, so B is a no-go as well.There is clearly some evidence for C in choice B on question 10, so we can keep that one.There doesn’t seem to be clear evidence for D either; although the statement is true, it’s not the reason the speaker feels this is a matter of urgency, and it’s not explicitly mentioned in the quotes for Question 10. We can conclude that the answers to these questions are C and B respectively. If you use "find the evidence" questions wisely, you can go from taking a blind guess on two questions to feeling relatively confident in your answers to both. Crap, this question reminded me that I really should go to the dentist. Or even get to the point where I have an adult dentist (a dentist that treats adults, that is. My dentist isn't a child, I just happen to like putting Play-Doh in my teeth and pretending it's real fillings). Writing #3: Choose the Shortest Answer In the Writing section, the right answer is usually the one that's the most clear and straightforward.If you can’t decide between a couple of different choices and they both seem like they could be correct, pick the one that has the least number of words in it.Here’s an example: Typically, the ice sheet begins to show evidence of thawing in late summer. This follows several weeks of higher temperatures. In this case, A is the correct answer because it allows for a combination of the two sentences without including any superfluous or repetitive words.This doesn’t work for every question, but if you have to resort to guessing, it’s a good rule of thumb to follow. #4: Read Back Your Options Again This may seem obvious, but if you’ve narrowed down your choices to a couple of options, it doesn’t hurt to read them back to yourself again in the context of the passage.Even if you don’t know the grammar rules, reading things back in your head may clue you into answers that feel â€Å"off.†If you read a sentence like this under non-test conditions, would it sound right? Or would you think it was weird? There’s a tendency to twist perception to feed doubts you have about eliminating odd-sounding choices because of the pressure involved on the SAT.If you make an effort to be more objective and think of the question apart from the stressful context of the test, incorrect choices may become obvious. Don't get it twisted. Math #5: Plug It In If you think you’ll have to resort to guessing on a math problem that involves solving an equation, and you aren’t too short on time, you can try plugging in all the possible answers.You have a good chance of answering correctly if you do this, even if you had no idea how to solve the problem originally.This is a case where putting in just a little extra effort into your guess can reap some serious rewards. #6: Use the Visuals The math section includes many diagrams that illustrate the scenario described in the problem.If you’re not sure how to solve a math problem, and it has an accompanying visual element, you should make a logical guess based on the visual.Here’s an example (from a sample practice test for the new SAT) of what I mean: By looking at the diagram, you can tell that there’s only one answer that makes sense even if you don't know how to solve the question. Angle 2 is clearly larger than a right angle, so it must have an angle measurement greater than 90 degrees. This means that the first three answers are all too small to be a good fit based on what we can see in the diagram.The answer has to be D, 145 degrees! Extra-Special Bonus Section: Guessing on Non-Multiple Choice Questions There's also no penalty for incorrect answers on grid-in Math questions.You either get one point for a correct answer or no points for a blank or incorrect answer. Guess if you think you might have a shot at the right answer. Even if you don't feel confident, you have nothing to lose. I want to emphasize what makes these questions different from multiple choice on the guessing front. The grid-ins are the only questions where you shouldn't guess if you have absolutely no idea what the answer is. It’s a waste of time to fill in those bubbles at random because the chances of getting the correct answer that way are astronomically low. It's like rolling dice, but with way more sides than the number that regular dice have. Conclusion You should answer every multiple choice question on the SAT because there’s no guessing penalty! However, you also need to be meticulous in your guessing strategy so that you’re not just filling in bubbles at random.If you want your guessing success rate to be higher than it would be through pure chance, you should follow the tips I’ve given you in this article. To Review: Reading 1. Eliminate choices without direct evidence 2. Use find the evidence questions as anchors Writing 3. Choose the shortest answer 4. Read the choices back to yourself objectively Math 5. Plug in the answer choice 6. Use the visuals Special Note on Grid-Ins Guess if you think you might know it, leave it blank if you have no clue! With a little bit of extra thought on the new SAT, you can turn your blind guesses into answers that make you feel pretty confident. What's Next? If you're not sure how to prepare for the new SAT, check out this article for some study tips! Since the new SAT is out of 1600 instead of 2400, you might not have a good idea of what your target score should be. Find out how to calculate a good goal for yourself here. It's possible that the ACT will be a better standardized testing choice for you than the new SAT. Learn more about which test aligns more favorably with your strengths and weaknesses. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep classes. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our classes are entirely online, and they're taught by SAT experts. If you liked this article, you'll love our classes. Along with expert-led classes, you'll get personalized homework with thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step, custom program to follow so you'll never be confused about what to study next. Try it risk-free today:

PERFECT ESSAYS

PERFECT ESSAYS Every essay or another college or university writing assignment starts with basic choice of a writing topic. If you are being give a specific topic then you have to prepare all the necessary materials and present them in your written assignment. If you are in a position where you have to choose the topic personally for your perfect essays, then you should spend some time and do some research in order to choose the best topic to describe in your essay. So, in case the topic has not been assigned to your assignment, you face unlimited number of topic choices. How would you make a selection? What topic is mostly beneficial to write about? As you brain thinks over a variety of topic, you will find yourself going around a huge number of ideas that will all look attractive to you. Yet, you have to calm your mind and to use unprecedented logic. If you are still stuck in the topic choice, you can determine or see what is the main purpose or goal of your writing assignment. That will help you to form a list of related topics. Shortlist them going down to 3 major topics interesting for yourself. And start the writing process.

Education Pamphlet Essay Example | Topics and Well Written Essays - 500 words

Education Pamphlet - Essay Example A diet program can be organized with the health professionals in the local community health centres. This programme can include a meal plan or suggestions of healthy meal components for breakfast, lunch, dinner, and snacks. This diet program must be low cholesterol, low in sodium, low in sugar, low in fat, and high in fibre. It must also be a balanced diet with a high concentration of fruits and vegetables (Shai, et.al., 2008). Regular weighing and monitoring of cholesterol, blood pressure, and blood sugar levels must also be carried out in coordination with the local health centres (Jackson, et.al., 2009). This would help ensure early prevention and management of heart diseases. Coordination with local producers of fruits and vegetables to supply supermarkets and elderly consumers with their regular supply of produce (Herman, et.al., 2008). This would help ensure that regular supply of these essential goods is available and that the older adults can get the produce at possibly discounted prices. An exercise program can be organized on a daily basis with the local community health professionals, specifically, those with exercise training backgrounds (Shumway-Cook, et.al., 2007). This exercise programme can be done in batches, on two schedules, one in the morning and another in the afternoon based on the convenience of the patients. The programme has to be safe and appropriate for the older adults, and fashioned to their tolerance and activities which would not cause them injury (Rolland, et.al., 2007). An exercise program can also be carried out based on the conditions of each patient. Some patients may prefer to jog or walk in order to maintain their weight; some may choose to dance or to do aerobics; and others may choose weight training in order to maintain or reduce their weight (Boyd, 2008). What is important is that they can comply with their minimum activity requirement for the day in order to

Planning Transitions to Prevent Challenging Behavior Essay

Planning Transitions to Prevent Challenging Behavior - Essay Example At first glance, the articles seem to be different in the kind of content and message that they are sending out to the intended audience. However, on closer look, one can comprehend that the thrust of both articles is about the ways in which teaching methods can be improved to make a difference in the way children are taught. Both articles talk about teachers making decisions in the daily interactions with their wards. The difference in the articles is the way in which each article suggests different methods to achieve the common goal of making the students understand what is being taught and how teachers can be role models for their students. The article about â€Å"Teaching children what we want them to learn† concentrates on the different ways in which children pick up things from their teachers by looking up to them as role models as well as imbibing values and qualities from the teachers. The article makes the point about how kids at such a young age are impressionable and hence are prone to look up to their teachers in a manner similar to that they do with their parents and hence the teachers have to extra careful in the messages that they send to the students. These include verbal and non-verbal cues as well as the kind of lessons that the teachers pick for their children every day. This article also mentions the subtle difference between the statements that express a reflective desire to inculcate learning in the children as opposed to expecting the children to learn better. For instance, there is a huge difference in taking personal responsibility as a teacher and ensuring that the children get to learn and think about the children as being responsible for their education. One is reflective (as mentioned above) and the other is reactive.  

My Dream Job Essay Example for Free

My Dream Job Essay Everyone has a dream. I too dream of a job that will make me child’s dream comes true. My grandfather and father both traditional Chinese physician. They have excellent medical skill and lofty medical ethic. In China, The doctor is called ‘angles in white’, People respect them. I used to get sick in my childhood. My father always can cure my disease by traditional Chinese medical. I think everything like a magic. I feel so amazing. I adore my father, so when I was a child, I want to be a traditional Chinese physician. And then the dream is not changed. History By learning about more knowledge, I know Traditional Chinese medicine has a history of several years. It is one of Chinese splendid cultural heritages. It is the science dealing with human physiology, pathology, diagnosis, treatment and prevention of diseases. During several thousand years it has made great contributions to the promotion of health, the proliferation and prosperity of the Chinese nation, and the enrichment and development of world medicine as well. pic] Li Shizhen, one of the famous physicians in the Chinese history. He is very important for the traditional Chinese medical’ develop. He makes people start attention it. He wrote too many books that about how to use the tradition skill to cure the sickness to save the patient. [pic] ‘Ben Cao Gang Mu’ is the most famous of traditional Chinese medical books by Li Shizhen wro te. The book consists of 52 volumes with 1,892 medicinal herbs, including over 10,000 prescriptions and 1,000 illustrations of medicinal items. It is a great contribution to the development of pharmacology both in China and all over the world. Methods of treatment †¢ Diagnose skills †¢ Chinese massage †¢ Acupuncture †¢ Chinese herbs ? Diagnose skills [pic] There is a combined use of the four diagnostic methods among herbalist doctors: observe, hear and smell, ask about background and touching After the four steps, the doctor can know patient’s illness. Then treatment was deferred pending further diagnosis. ? Chinese massage [pic] Chinese massage is known as Tui Na, uses wave-like motions to loosen joints and nourish muscles. Bring awareness back to a person’s body and making it a first step in the healing process. Stimulate the flow of Qi, blood and body fluids can be used to treat pain, stress or digestion problem. The masseur can give you an all-over massage and focus on specific areas with pain or do a treatment on the affected area. So tradition Chinese medical can use our life. Chinese massage need skilled technological and more experiences. So I should constant practice. ? Acupuncture Acupuncture is both One of the oldest forms of Chinese Medicine. It as same as massage are both important. Acupuncture involves the stimulation of anatomical points on the body with thin needled. Needles are placed at â€Å"Yin/Yang Meridian points†. Contrary to what you might think, acupuncture patients usually feel little to no pain, because acupuncture needles are hair-thin and are manipulated either by hand or electricity. [pic] ? Chinese herbs Except for use these skills, tradition Chinese physician also need know Chinese herbs purposes. Herbs are a vital part of Chinese healing. Chinese herbs have many kinds. Differentiate into many species. Each ingredient has unique characteristics. The ingredients work in harmony to help a person’s body. Herbs can help boost Qi and balance Yin/Yang. [pic] Advantage †¢ Whatever traditional Chinese physician or other doctors, they have many same effects. They like an angel who brings patients from illness to happiness and give the hope to the patients to live on. They may let these experiences personally the human which the indisposition suffers to get rid of the pain and they saved many people’s lives during their work. †¢ Traditional Chinese physician not only can help patients take away the pain, but also help people keep in good health by some traditional methods. For example: Chinese food therapy is good for our health, and it can use to our daily life, for food and drink. Certain foods and herbs are prescribed to restore balance to the body. Combining Qigong with exercise is a good choice, because it regulates the mind and breathing to promote the flow of Qi. It can make our sound in body and mind. [pic] [pic] †¢ Traditional Chinese medicine contains thousands of year people’s wisdom. It is only belong to Chinese unique culture. †¢ And Chinese herbs are from nature, without adding any chemicals. So the herbs don’t have bad effect for health. Tradition Chinese medicine is an abstract subject. It has many different skills. The effects of different, but they are the same important. So I know that if I want to be a good tradition Chinese physician, I need spend many energy and time to master different knowledge and learn how to become a good doctor. I will try do my best that make dream come true.

Western European Car Industries & Economies of Scale :: Business Economics Car Industry

Western European Car Industries & Economies of Scale There are a lot of factors that determines whether or not a company will be successful. These factors are usually derived from economics. One factor that I plan to focus on is scale economies or better known as economies of scale. Firms that have expanded their scale of operations to obtain economies of mass production have survived and flourished. Whereas smaller firms who have not been able to expand have usually ended up as high-cost producers. The topic discussed will be the Italian automotive industry and how it is affected by economies of scale. As the economic integration of Europe continues, it is likely that increasing international competition will affect firms in European industries. As other countries expand and have more trade worldwide, the more the European economy will be affected. The economy will tend to buy from outside of Europe due to taste and lower prices. There would be more firms to choose from decreasing Economies of scale are significant because motor vehicle manufacturing is an industry based on growth. Since the automotive industry being discussed is in Italy, it is based primarily around one company, Fiat. The majority of sales of automobiles in Italy are acquired by Fiat. The automotive industry constitutes a substantial part in the European economy because this industry makes up 10 percent of total manufacturing output. An economy of scale is an important factor within the Italian automobile industry. This is due to continuing European integration and that the Italian automobile industry is dominated by a company known as Fiat. Fiat was founded in July 1899. Fiat started with a plant in New York that manufactured then established relationships with other countries leading to exports to France, Austria, Great Britain and Australia. Since Fiat was called on for a lot of equipment during WWI, Fiat became well known throughout Europe. As years passed Fiat began to also acquire other automobile companies such as Lancia, Autobianchi, Abarth, Alfa Romeo, Maserati and Ferrari. In 1988, 59.9% of the vehicles sold and approximately 99.2% of the automobiles produced in Italy were made by Fiat. The company continued to enter numerous international agreements for the manufacturer of Fiat products and to expand its investments. This also lead to new factories that were built outside of Italy, which were South Afr ica, Yugoslavia, Argentina, Turkey and Mexico.

World Without Oil

The Economic Effects of a World Without Oil. As oil prices keep increasing, many are looking to a future without oil. It is hoped that if oil prices keep rising, alternatives will be developed and this will enable a smooth transition. Already, car manufacturers have cars which run on hydrogen, natural gas, even solar panel. The longer oil prices rises, the more attractive these options will be. It is not unfeasible that in a decade, we will simply not need or want to consume oil any more. However, this transition to a world without oil may not be as smooth as many hope. The transition to a post oil world could be a lot more painful that we would like to admit. How would an oil free world impact on the world economy? The Doomsday Scenario. The impact of declining oil availability depends on whether the alternatives to oil materialise. For example, it was hoped nuclear fusion would provide low cost energy, but, technological developments have been disappointing. If we don't find realistic alternatives to oil, the consequences for the global economy could be serious. Rising prices and costs, declining growth and living standards as people struggle to meet their energy needs. The world has become so dependent on oil, the question is could we survive without? Wealth of Oil exporters would be reduced. At the moment, oil exporting countries are earning billions of dollars in oil revenues; this gives them economic power and to a large extent political power. If oil is no longer in demand, these countries would face a rapid period of readjustment; they are likely to face a fall in wealth, unless they could create growth in other sectors. The problem is that it is currently so easy for them to make money from oil other sectors of the economy are fundamentally underdeveloped, therefore they would struggle in an economy no longer reliant on oil. Oil Importers Could be Relatively Better off. The change in the use of oil could lead to a readjustment of global finance and power. Currently OPEC countries have disproportionate amount of wealth. Oil importers are struggling with the rising oil prices. This would all change if oil was no longer the key world commodity. But, this relies on good alternatives being found Cost of Transport. The new technologies are unlikely to be as cheap as petrol powered cars were in the past. If this is the case, it means transport will be permanently more expensive. This could help to reduce our reliance on the motor car; it could encourage other forms of transport such as buses, trains and bikes. However, this is very much an unknown. It is difficult to predict the future price and availability of alternatives. At the moment they are more expensive than petrol; but, maybe cheap alternatives could be found in the future. Environment. Consumption of oil has contributed significantly to global warming and pollution. One side benefit of the rising oil prices is the improvement in pollution emissions in the US and Europe as higher oil prices discourage consumption. It is hoped that the alternatives to oil will be more environmentally friendly and help to reduce carbon emissions. However, will it be too late to stop global warming by the time the world makes the transition to a non-oil based energy? Oil Companies. The most profitable companies are often oil companies. like Shell and BP. They may struggle to move into a post oil world. BP has given itself the slogan Beyond Petroleum; but, whether they will be able to be as profitable from other energy sources is doubtful. Related: Should Governments seek alternatives to oil? Perma Link | By: T Pettinger | Monday, June 2, 2008 Subscribe to future posts 0 Comments: Post a Comment Subscribe to Post Comments [Atom] Links to this post: Create a Link

How Does Steinbeck Present the Character of Curleys Wife

How does Steinbeck present the character of Curleys Wife? In this essay I am going to be assessing the character Curleys Wife from Steinbeck’s book Of Mice And Men. The book is set in the 1930s during the Great Depression it features two farm workers called George and Lennie. The travel around together in search of work sharing a dream of a place of their own, a small ranch where they can live and work for themselves. It tells the story of how violence may erupt to destroy those dreams.Curleys wife is a character in the book who from the brief encounters with her is presented in two ways. Firstly the dangerous, flirtatious character who isn’t trusted by the rest of the ranch workers but then later one we realize how she is just a victim of loneliness with her being the only girl on the ranch and how she too has an incomplete American Dream to pursue an acting career. Curleys wife is a very important character and is heavily involved in the outcome of the story when Geor ge ends up shooting Lennie however there is the question of her innocence.Before we meet Curleys wife, Steinbeck deliberately gives us a first impression of her to let us know their honest views on her with Candy and Georges conversation. Candy starts by saying â€Å"Wait’ll you see Curleys wife. †, this makes us anticipated of her and gives us an expectation of what is going to be said about her. During the conversation the only positive thing said was that she was â€Å"purty†. She is portrayed as being flirty and not satisfied with her husband when Candy claims â€Å"Married two weeks and got the eye?Maybe that’s why Curleys pants is full of ants. † This makes the reader think because if they were newlywed they should be on their honeymoon period however one is overly flirtatious and the metaphor â€Å"pants is full of ants† shows the others paranoid over her, this gives us the sense something’s not right with their relationship. S teinbeck exaggerates the use of the phrase â€Å"the eye† to mirror the fact she repeatedly flirts with the men in search of attention.Steinbeck describes her negatively when he refers to her as a â€Å"tart† when Candy says â€Å"well i think Curleys married†¦ a tart†, the ellipsis shows Candy’s unsure whether he should refer to her in such an insulting manner but he chooses to anyway. The conversation prejudices Curleys wife before we even meet her and the fact George thinks she will be trouble prepares the reader for future events. Steinbeck uses his description of Curleys wife carefully to give us a certain first impression on her before finding out more about her. The escription starts with â€Å"the rectangle of sunshine in the doorway was cut off†, the light being cut off could be foreshadowing her being the obstacle that would eventually ruin George and Lennies hopes and dreams. Steinbeck then calls her a â€Å"girl† rather than a woman implying her youth and vulnerability, he continues keeps her unnamed to uphold the prejudice women faced in the 1930’s and to show the oppressive misogyny posed against her and how she is only seen through her relation to Curley and is ultimately a possession of his, unworthy of a unique identity.Steinbeck also claims she was â€Å"looking in† showing her as an outsider who doesn’t really fit in and when she does look in, it’s to see something she hopes to have in the future, friendship. When Steinbeck starts to describe her appearance he starts with â€Å"she had full rouged lips and wide spaced eyes, heavily made up† this makes us realise she hides her face with makeup showing her self-consciousness and gives the impression she is trying to look older however it’s not working by her previously being referred to as a â€Å"girl†.Steinbeck repeats the word red when he says â€Å"her fingernails were red† and then †Å"red ostrich feathers†, the noun red has many meanings for example, love but it also means danger and stop. This could again be showing signs of what the future could hold for her and how her desire for love becomes a great danger when leading to her death. Her facial features are a great contrast to her â€Å"nasal, brittle† voice that implies she’s about to break.Curleys wife is provocative with her body language as she is described to have â€Å"put her hands behind her back and leaned against the door frame so that her body was thrown forward† and â€Å"she looked at her fingernails†, she is very conscious of the affect she has on men and uses this to her advantage however her inappropriate clothes and her behavior I think are designed to provoke interest and attention rather than to invite intimacy, we later learn this is because of her loneliness in her marriage to Curley.Her loneliness is clear by her constant asking of the whereabouts of Cu rley proving she is just looking for an excuse to continue her conversation with the ranch workers. The perceptions we make of Curley's wife are corrupted from the views of the ranch hands. Because sexuality is her only weapon she is referred to by George as ‘jailbait' and ‘ a tart' ‘Jesus what a tramp. ‘ George has reason to be weary of her presence especially with Lenny around and the incident in Weed. Listen to me you crazy bastard†¦ Don't you even look at that bitch. He is concerned about Lennie safety because he knows he won’t be able to resist her. The next time Steinbeck presents Curleys wife is in her conversation with Lennie, Candy and Crooks. In this extract we see how Curleys wife clearly enjoys having power over others and because she is the only girl on the ranch she is prone to discrimination by being made to feel like one of Curleys possessions.We first get this impression when she refers to them as â€Å" a bunch of bindle stiffs – a nigger an’ a dum-dum and a lousy ol’ sheep†, Curleys wife wouldn’t dare say these insults to anyone else but she would to these three men purely because one is older, one is mentally challenged and the other is a black man who in the 1930’s faced larger discrimination than girls. However her vulnerability is still shown when she asks â€Å"whatta ya think I am, a kid? †.The use of this rhetorical question makes us remember how she doesn’t want to be thought of as a little kid linking Back to when Steinbeck repeatedly called her a â€Å"girl† rather than a woman giving us the impression that even she realises how lowly she is thought of in the ranch so Steinbeck makes her speak â€Å"contemptuously† to show how she thinks they are beneath her. This scene adds to making the reader dislike her and see her as the downfall of the men in the story. Steinbeck lets us learn more about Curleys wife in the final scene be fore her death.Here we learn that she too has her own dream just like all the other men on the ranch, her dream was to become a movie star in Hollywood and here we also see a completely different side to her initial flirtatious character we originally meet. Curleys wife’s naivety is demonstrable in her approach and attitude towards her dream. â€Å"I coulda made something of myself† she refuses to accept that her dream had a very little chance of coming true, when she says â€Å"maybe I will yet† she uses her dream as an escape from her loveless marriage and pitiful life; she is deluded that her dream will be realised and clings to the hope of a better life.Curleys wife also blames others for the breakdown of her dream, especially her mother, â€Å"My ol’ lady wouldn’t let me†¦. if I’d went I wouldn’t be livin’ like this you bet† she is using her mother as a scapegoat for the failure of her dream, and her current si tuation. Therefore by marrying Curley, she has managed to escape her mother who she feels is responsible for preventing her from achieving her dream of being a movie star. â€Å"an I coulda sat in them big hotels†, Curleys wife’s dream revolves on what could have been, she yearns for luxuries and attention,.Like the men she desires friendship, but her dream is more materialistic; she seeks the attention she feels she deserves. When Curleys wife is telling Lennie about her dream, Steinbeck states that â€Å"Her words tumbled out in passion of communication as though she hurried before her listener could be taken away† This links to her desperation for someone to talk to and how she yearns for some sort of interaction. Curleys wife dream makes her more vulnerable and human. Steinbeck recreates this impression by portraying her innocence in death.Steinbeck uses very specific language when describing how Curleys wife was murdered by Lennie. In this extract we see ho w she underestimated Lennie’s great strength and this is proven when she says â€Å"Jus’ like a big baby†, we as readers know he is capable of murder and we know he is anything but a big baby adding to the tension. Steinbeck does give us a moment of hope when he remembers his Aunt Clara who he has occasionally forgotten, this gives us hope that he will remember Georges warnings on Curleys wife but this isn’t the case.Curleys wife invites Lennie to feel her hair after hearing about his love of stroking soft things and she soon realises her mistake when she goes â€Å"Don’t you muss it up† and when Lennie refuses to let go she cries â€Å"let go† â€Å"you let go† the use of these short sentences lets us realise her panic. Steinbeck declares how she â€Å"writhed to be free† this could really mean how she ached to be free of the ranch and of Curley.Then when he adds how â€Å"her hoarse cry came out† it creates a ma jor contrast to when she wasn’t heard by the men and when her voice is needed the most she is being stifled. He even mentions how her â€Å"eyes were wild with terror†, they aren’t being described with being heavily made up. When Curleys wife is killed Steinbeck ensures the readers sympathy for Lennie is maintained. The reader sees the killing as an inevitable consequence of Lennie’s bear-like strength and Curleys wife’s desire for attention.The use of the simile â€Å"and he shook her and her body flopped like a fish† creates an unsympathetic image, further emphasised with the alliterative â€Å"f†, as we tend not to feel sorry for dying fish in the way we may for a different animal. The sympathy the reader may feel for Curleys wife is weakened with â€Å"and she was still, for Lennie had broken her neck† as this seems harsh. This tone reminds the reader that Lennie would not have wanted to break her neck it was just something that happened so, even though he has committed a terrible act, the reader does not fully blame Lennie.The repetition of the natural imagery, including the clear link to the animalistic imagery when Curleys hand was crushed as he â€Å"flopped like a fish on a line†, both links Curley and his wife as the enemy, but also reminds the reader of Lennie’s early description as a bear, reiterated with his â€Å"paw†-like hands throughout the novel. Because of this, it seems clear that this was both inevitable and natural as bears do kill fish, and Steinbeck could be highlighting the predatory nature of the world; it could also suggest that Steinbeck was trying to show the constancy of the natural world and Lennie is just another victim in this world.However when Curleys wife is dead Steinbeck seems to show her the respect she deserves as his description of Curleys wife after her death is evidently more complimentary than previous occasions. He starts by saying â€Å"T he meanness and the planning and the discontent and the aches for attention was all gone from her face† this straight away lets us realise that only from her death we see the other side to her, the side that was unhappy with her marriage and her life, her incomplete dream and the constant craving for a companion and all this because of her death simply disappears.Steinbeck also uses words such as â€Å"sweet and young† to project Curleys wife more positively as a pretty, young woman, free of all mean qualities. This contrasts to the other times he referred to her as a â€Å"girl† because this time he is reflecting her purity rather than her childlike features. When he says â€Å"Now her rouged lips and her reddened cheeks made her seem alive and sleeping very lightly† it shows us what her life could have been like if she were to have completed it to its full potential. The way Steinbeck portrays her now is a lot more poetic showing his respect.In my conclu sion I think Steinbeck manages to portray two sides to Curleys Wife in the book Of Mice and Men. The first side is the misunderstood girl who isn’t trusted and her need for company and a friend is mistaken for a flirtatious troublemaker. However at the end of the novel Steinbeck makes her intentions clear and shares her dream of becoming a Hollywood movie star giving the readers the chance to see the vulnerable side of her, the one that shows her as not wanting but needing somebody to talk to.The need for such things is what caused her death. Lennie was keeping her company and she needed this so much that she was willing to let him harm her, and in this case kill her. Steinbeck also shows her differently in death as well. He gives Curleys wife respect and describes her as being beautiful and majorly contrasts the provocative way he did beforehand. How Does Steinbeck Present the Character of Curleys Wife How does Steinbeck present the character of Curleys Wife? In this essay I am going to be assessing the character Curleys Wife from Steinbeck’s book Of Mice And Men. The book is set in the 1930s during the Great Depression it features two farm workers called George and Lennie. The travel around together in search of work sharing a dream of a place of their own, a small ranch where they can live and work for themselves. It tells the story of how violence may erupt to destroy those dreams.Curleys wife is a character in the book who from the brief encounters with her is presented in two ways. Firstly the dangerous, flirtatious character who isn’t trusted by the rest of the ranch workers but then later one we realize how she is just a victim of loneliness with her being the only girl on the ranch and how she too has an incomplete American Dream to pursue an acting career. Curleys wife is a very important character and is heavily involved in the outcome of the story when Geor ge ends up shooting Lennie however there is the question of her innocence.Before we meet Curleys wife, Steinbeck deliberately gives us a first impression of her to let us know their honest views on her with Candy and Georges conversation. Candy starts by saying â€Å"Wait’ll you see Curleys wife. †, this makes us anticipated of her and gives us an expectation of what is going to be said about her. During the conversation the only positive thing said was that she was â€Å"purty†. She is portrayed as being flirty and not satisfied with her husband when Candy claims â€Å"Married two weeks and got the eye?Maybe that’s why Curleys pants is full of ants. † This makes the reader think because if they were newlywed they should be on their honeymoon period however one is overly flirtatious and the metaphor â€Å"pants is full of ants† shows the others paranoid over her, this gives us the sense something’s not right with their relationship. S teinbeck exaggerates the use of the phrase â€Å"the eye† to mirror the fact she repeatedly flirts with the men in search of attention.Steinbeck describes her negatively when he refers to her as a â€Å"tart† when Candy says â€Å"well i think Curleys married†¦ a tart†, the ellipsis shows Candy’s unsure whether he should refer to her in such an insulting manner but he chooses to anyway. The conversation prejudices Curleys wife before we even meet her and the fact George thinks she will be trouble prepares the reader for future events. Steinbeck uses his description of Curleys wife carefully to give us a certain first impression on her before finding out more about her. The escription starts with â€Å"the rectangle of sunshine in the doorway was cut off†, the light being cut off could be foreshadowing her being the obstacle that would eventually ruin George and Lennies hopes and dreams. Steinbeck then calls her a â€Å"girl† rather than a woman implying her youth and vulnerability, he continues keeps her unnamed to uphold the prejudice women faced in the 1930’s and to show the oppressive misogyny posed against her and how she is only seen through her relation to Curley and is ultimately a possession of his, unworthy of a unique identity.Steinbeck also claims she was â€Å"looking in† showing her as an outsider who doesn’t really fit in and when she does look in, it’s to see something she hopes to have in the future, friendship. When Steinbeck starts to describe her appearance he starts with â€Å"she had full rouged lips and wide spaced eyes, heavily made up† this makes us realise she hides her face with makeup showing her self-consciousness and gives the impression she is trying to look older however it’s not working by her previously being referred to as a â€Å"girl†.Steinbeck repeats the word red when he says â€Å"her fingernails were red† and then †Å"red ostrich feathers†, the noun red has many meanings for example, love but it also means danger and stop. This could again be showing signs of what the future could hold for her and how her desire for love becomes a great danger when leading to her death. Her facial features are a great contrast to her â€Å"nasal, brittle† voice that implies she’s about to break.Curleys wife is provocative with her body language as she is described to have â€Å"put her hands behind her back and leaned against the door frame so that her body was thrown forward† and â€Å"she looked at her fingernails†, she is very conscious of the affect she has on men and uses this to her advantage however her inappropriate clothes and her behavior I think are designed to provoke interest and attention rather than to invite intimacy, we later learn this is because of her loneliness in her marriage to Curley.Her loneliness is clear by her constant asking of the whereabouts of Cu rley proving she is just looking for an excuse to continue her conversation with the ranch workers. The perceptions we make of Curley's wife are corrupted from the views of the ranch hands. Because sexuality is her only weapon she is referred to by George as ‘jailbait' and ‘ a tart' ‘Jesus what a tramp. ‘ George has reason to be weary of her presence especially with Lenny around and the incident in Weed. Listen to me you crazy bastard†¦ Don't you even look at that bitch. He is concerned about Lennie safety because he knows he won’t be able to resist her. The next time Steinbeck presents Curleys wife is in her conversation with Lennie, Candy and Crooks. In this extract we see how Curleys wife clearly enjoys having power over others and because she is the only girl on the ranch she is prone to discrimination by being made to feel like one of Curleys possessions.We first get this impression when she refers to them as â€Å" a bunch of bindle stiffs – a nigger an’ a dum-dum and a lousy ol’ sheep†, Curleys wife wouldn’t dare say these insults to anyone else but she would to these three men purely because one is older, one is mentally challenged and the other is a black man who in the 1930’s faced larger discrimination than girls. However her vulnerability is still shown when she asks â€Å"whatta ya think I am, a kid? †.The use of this rhetorical question makes us remember how she doesn’t want to be thought of as a little kid linking Back to when Steinbeck repeatedly called her a â€Å"girl† rather than a woman giving us the impression that even she realises how lowly she is thought of in the ranch so Steinbeck makes her speak â€Å"contemptuously† to show how she thinks they are beneath her. This scene adds to making the reader dislike her and see her as the downfall of the men in the story. Steinbeck lets us learn more about Curleys wife in the final scene be fore her death.Here we learn that she too has her own dream just like all the other men on the ranch, her dream was to become a movie star in Hollywood and here we also see a completely different side to her initial flirtatious character we originally meet. Curleys wife’s naivety is demonstrable in her approach and attitude towards her dream. â€Å"I coulda made something of myself† she refuses to accept that her dream had a very little chance of coming true, when she says â€Å"maybe I will yet† she uses her dream as an escape from her loveless marriage and pitiful life; she is deluded that her dream will be realised and clings to the hope of a better life.Curleys wife also blames others for the breakdown of her dream, especially her mother, â€Å"My ol’ lady wouldn’t let me†¦. if I’d went I wouldn’t be livin’ like this you bet† she is using her mother as a scapegoat for the failure of her dream, and her current si tuation. Therefore by marrying Curley, she has managed to escape her mother who she feels is responsible for preventing her from achieving her dream of being a movie star. â€Å"an I coulda sat in them big hotels†, Curleys wife’s dream revolves on what could have been, she yearns for luxuries and attention,.Like the men she desires friendship, but her dream is more materialistic; she seeks the attention she feels she deserves. When Curleys wife is telling Lennie about her dream, Steinbeck states that â€Å"Her words tumbled out in passion of communication as though she hurried before her listener could be taken away† This links to her desperation for someone to talk to and how she yearns for some sort of interaction. Curleys wife dream makes her more vulnerable and human. Steinbeck recreates this impression by portraying her innocence in death.Steinbeck uses very specific language when describing how Curleys wife was murdered by Lennie. In this extract we see ho w she underestimated Lennie’s great strength and this is proven when she says â€Å"Jus’ like a big baby†, we as readers know he is capable of murder and we know he is anything but a big baby adding to the tension. Steinbeck does give us a moment of hope when he remembers his Aunt Clara who he has occasionally forgotten, this gives us hope that he will remember Georges warnings on Curleys wife but this isn’t the case.Curleys wife invites Lennie to feel her hair after hearing about his love of stroking soft things and she soon realises her mistake when she goes â€Å"Don’t you muss it up† and when Lennie refuses to let go she cries â€Å"let go† â€Å"you let go† the use of these short sentences lets us realise her panic. Steinbeck declares how she â€Å"writhed to be free† this could really mean how she ached to be free of the ranch and of Curley.Then when he adds how â€Å"her hoarse cry came out† it creates a ma jor contrast to when she wasn’t heard by the men and when her voice is needed the most she is being stifled. He even mentions how her â€Å"eyes were wild with terror†, they aren’t being described with being heavily made up. When Curleys wife is killed Steinbeck ensures the readers sympathy for Lennie is maintained. The reader sees the killing as an inevitable consequence of Lennie’s bear-like strength and Curleys wife’s desire for attention.The use of the simile â€Å"and he shook her and her body flopped like a fish† creates an unsympathetic image, further emphasised with the alliterative â€Å"f†, as we tend not to feel sorry for dying fish in the way we may for a different animal. The sympathy the reader may feel for Curleys wife is weakened with â€Å"and she was still, for Lennie had broken her neck† as this seems harsh. This tone reminds the reader that Lennie would not have wanted to break her neck it was just something that happened so, even though he has committed a terrible act, the reader does not fully blame Lennie.The repetition of the natural imagery, including the clear link to the animalistic imagery when Curleys hand was crushed as he â€Å"flopped like a fish on a line†, both links Curley and his wife as the enemy, but also reminds the reader of Lennie’s early description as a bear, reiterated with his â€Å"paw†-like hands throughout the novel. Because of this, it seems clear that this was both inevitable and natural as bears do kill fish, and Steinbeck could be highlighting the predatory nature of the world; it could also suggest that Steinbeck was trying to show the constancy of the natural world and Lennie is just another victim in this world.However when Curleys wife is dead Steinbeck seems to show her the respect she deserves as his description of Curleys wife after her death is evidently more complimentary than previous occasions. He starts by saying â€Å"T he meanness and the planning and the discontent and the aches for attention was all gone from her face† this straight away lets us realise that only from her death we see the other side to her, the side that was unhappy with her marriage and her life, her incomplete dream and the constant craving for a companion and all this because of her death simply disappears.Steinbeck also uses words such as â€Å"sweet and young† to project Curleys wife more positively as a pretty, young woman, free of all mean qualities. This contrasts to the other times he referred to her as a â€Å"girl† because this time he is reflecting her purity rather than her childlike features. When he says â€Å"Now her rouged lips and her reddened cheeks made her seem alive and sleeping very lightly† it shows us what her life could have been like if she were to have completed it to its full potential. The way Steinbeck portrays her now is a lot more poetic showing his respect.In my conclu sion I think Steinbeck manages to portray two sides to Curleys Wife in the book Of Mice and Men. The first side is the misunderstood girl who isn’t trusted and her need for company and a friend is mistaken for a flirtatious troublemaker. However at the end of the novel Steinbeck makes her intentions clear and shares her dream of becoming a Hollywood movie star giving the readers the chance to see the vulnerable side of her, the one that shows her as not wanting but needing somebody to talk to.The need for such things is what caused her death. Lennie was keeping her company and she needed this so much that she was willing to let him harm her, and in this case kill her. Steinbeck also shows her differently in death as well. He gives Curleys wife respect and describes her as being beautiful and majorly contrasts the provocative way he did beforehand.

Murderous Redemption in Flannery OConnors Short Story A Good Man is Hard To Find essays

Murderous Redemption in Flannery OConnors Short Story A Good Man is Hard To Find essays Flannery OConnors short story entitled A Good Man is Hard to Find tells the story of a rather unpleasant typical American family who meets their demise at the hands of a so-called Misfit or outlaw figure. The Misfit is clearly interested in religion, like many renegades. Before he enacts his revenge upon society, he speculates upon the morality of Jesus and the injustice of his previous confinement. This grotesque faith is not seen as hypocritical in the context of the tale, as it might in the eyes of another author. Rather OConnor sees The Misfit as injecting spirituality into an otherwise morally bankrupt clan through the example he presents of thwarted spiritual longing and the injustice of modern, secular America. Before The Misfit turns against the family, the grandmother seems to apprehend, however reluctantly, some goodness in the heart of The Misfit. Listen, the grandmother tells him, you shouldnt call yourself The Misfit because I know youre a good man at heart. I can just look at you and tell. (OConnor, 1955, p. 15) The grandmother learns from speaking to the man who will eventually murder her that The Misfit believes he was poorly treated by society during his early life, which is why he is determined to enact his revenge upon the world. Why youre one of my babies. Youre one of my own children, says the grandmother. (OConnor, 1955, p.21) OConnor seems to suggest that, as difficult as it may be to connect with other individuals, from other walks of life, right before death some spiritual insight or connection does become possible, even between individuals as different as The Misfit and the grandmother. This is what OConnor means when The Misfit speaks the grandmothers epitaph to his less astute accomplice after he has murdered the family: She would have been a good woman...if it had been someb...

Geography of the Countries of Africa

Geography of the Countries of Africa The continent of Africa is the worlds second-largest based on land area and population just after Asia. It has a population of around one billion people (as of 2009) and covers 20.4% of the Earths land area. Africa is bordered by the  Mediterranean Sea to the north, the Red Sea and the Suez Canal to the northeast, the Indian Ocean to the southeast and the Atlantic Ocean to the west.Africa is known for its biodiversity, varied topography, culture, and varied climate. The continent straddles the equator and encompasses the entire tropical band. Africas northern and southernmost countries also stretch out of the tropics (from 0 ° to 23.5 ° N and S latitude) and into the northern and southern temperate latitudes (latitudes above the Tropics of Cancer and Capricorn).As the worlds second-largest continent, Africa is divided into 53 officially recognized countries. The following is a list of Africas countries ordered by land area. For reference, the countrys population and capital cit y have also been included. 1) SudanArea: 967,500 square miles (2,505,813 sq km)Population: 39,154,490Capital: Khartoum2) AlgeriaArea: 919,594 square miles (2,381,740 sq km)Population: 33,333,216Capital: Algiers3) Democratic Republic of the CongoArea: 905,355 square miles (2,344,858 sq km)Population: 63,655,000Capital: Kinshasa4) LibyaArea: 679,362 square miles (1,759,540 sq km)Population: 6,036,914Capital: Tripoli5) ChadArea: 495,755 square miles (1,284,000 sq km)Population: 10,146,000Capital: NDjamena6) NigerArea: 489,191 square miles (1,267,000 sq km)Population: 13,957,000Capital: Niamey7) AngolaArea: 481,353 square miles (1,246,700 sq km)Population: 15,941,000Capital: Luanda8) MaliArea: 478,840 square miles (1,240,192 sq km)Population: 13,518,000Capital: Bamako9) South AfricaArea: 471,455 square miles (1,221,037 sq km)Population: 47,432,000Capital: Pretoria10) EthiopiaArea: 426,372 square miles (1,104,300 sq km)Population: 85,237,338Capital: Addis Ababa11) MauritaniaArea: 396,955 square miles (1,030,700 sq km)Population: 3,069,000Capital: Nouakchott12) EgyptArea: 386,661 square miles (1,001,449 sq km)Population: 80,335,036Capital: Cairo13) TanzaniaArea: 364,900 square miles (945,087 sq km)Population: 37,849,133Capital: Dodoma14) NigeriaArea: 356,668 square miles (923,768 sq km)Population: 154,729,000Capital: Abuja15) NamibiaArea: 318,695 square miles (825,418 sq km)Population: 2,031,000Capital: Windhoek16) MozambiqueArea: 309,495 square miles (801,590 sq km)Population: 20,366,795Capital: Maputo17) ZambiaArea: 290,585 square miles (752,614 sq km)Population: 14,668,000Capital: Lusaka18) SomaliaArea: 246,200 square miles (637,657 sq km)Population: 9,832,017Capital: Mogadishu19) Central African RepublicArea: 240,535 square miles (622,984 sq km)Population: 4,216,666Capital: Bangui20) MadagascarArea: 226,658 square miles (587,041 sq km)Population: 18,606,000Capital: Antananarivo21) BotswanaArea: 224,340 square miles (581,041 sq km)Population: 1,839,833Capital: Gaborone22) KenyaArea: 224,080 square miles (580,367 sq km)Population: 34,707,817Capital: Nairobi23) CameroonArea: 183,569 square miles (475,442 sq km)Population: 17,795,000Capital: Yaoundà ©24) MoroccoArea: 172,414 square miles (446,550 sq km)Population: 33,757,175Capital: Rabat25) ZimbabweArea: 150,872 square miles (390,757 sq km)Population: 13,010,000Capital: Harare 26) Republic of the CongoArea: 132,046 square miles (342,000 sq km)Population: 4,012,809Capital: Brazzaville27) Cà ´te dIvoireArea: 124,502 square miles (322,460 sq km)Population: 17,654,843Capital: Yamoussoukro28) Burkina FasoArea: 105,792 square miles (274,000 sq km)Population: 13,228,000Capital: Ouagadougou29) GabonArea: 103,347 square miles (267,668 sq km)Population, 1,387,000Capital: Libreville30) GuineaArea: 94,925 square miles (245,857 sq km)Population: 9,402,000Capital: Conakry31)  GhanaArea: 92,098 square miles (238,534 sq km)Population: 23,000,000Capital: Accra32) UgandaArea: 91,135 square miles (236,040 sq km)Population: 27,616,000Capital: Kampala33) SenegalArea: 75,955 square miles (196,723 sq km)Population: 11,658,000Capital: Dakar34) TunisiaArea: 63,170 square miles (163,610 sq km)Population: 10,102,000Capital: Tunis35) MalawiArea: 45,746 square miles (118,484 sq km)Population: 12,884,000Capital: Lilongwe36) EritreaArea: 45,405 square miles (117,600 sq km)Population: 4,401,000Capital: Asmara37) BeninArea: 43,484 square miles (112,622 sq km)Population: 8,439,000Capital: Porto Novo38) LiberiaArea: 43,000 square miles (111,369 sq km)Population: 3,283,000Capital: Monrovia39) Sierra LeoneArea: 27,699 square miles (71,740 sq km)Population: 6,144,562Capital: Freetown40) TogoArea: 21,925 square miles (56,785 sq km)Population: 6,100,000Capital: Lomà ©41) Guinea-BissauArea: 13,948 square miles (36,125 sq km)Population: 1,586,000Capital: Bissau42) LesothoArea: 11,720 square miles (30,355 sq km)Population: 1,795,000Capital: Maseru43) Equatorial GuineaArea: 10,830 square miles (28,051 sq km)Population: 504,000Capital: Malabo44) BurundiArea: 10,745 square miles (27,830 sq km)Population: 7,548,000Capital: Gitega (changed from Bujumbura in December 2018)45) RwandaArea: 10,346 square miles (26,798 sq km)Population: 7,600,000Capital: Kigali46) DjiboutiArea: 8,957 square miles (23,200 sq km)Population: 496,374Capital: Djibouti47) SwazilandArea: 6,704 square mile s (17,364 sq km)Population: 1,032,000Capital: Lobamba and Mbabane48) GambiaArea: 4,007 square miles (10,380 sq km)Population: 1,517,000Capital: Banjul49) Cape VerdeArea: 1,557 square miles (4,033 sq km)Population: 420,979Capital: Praia50) ComorosArea: 863 square miles (2,235 sq km)Population: 798,000Capital: Moroni51) MauritiusArea: 787 square miles (2,040 sq km)Population: 1,219,220Capital: Port Louis52) So Tomà © and Prà ­ncipeArea: 380 square miles (984 sq km)Population: 157,000Capital: So Tomà ©53) SeychellesArea: 175 square miles (455 sq km)Population: 88,340Capital: Victoria References Wikipedia. (2010, June 8).  Africa- Wikipedia, the Free Encyclopedia. Retrieved from:  http://en.wikipedia.org/wiki/Africa Wikipedia. (2010, June 12).  List of African Countries and Territories- Wikipedia, the Free Encyclopedia. Retrieved from:  http://en.wikipedia.org/wiki/List_of_African_countries_and_territories

Case study assignment Essay Example | Topics and Well Written Essays - 500 words

Case study assignment - Essay Example The Tokyo management concept could not be successful because the French population was not as open to the American ideas as was the Japanese audiences, very exited to see the American Disneyland experience no matter what it cost. Financial losses compelled management to charge high rates of rooms rent and food served. The management found flaws in the European perspective of market financing while comparing it with the US market financing. Later, management revised the marketing plan for Disney by implementing strategic and tactic changes at the right time. Changes were made to adapt to the French culture by allowing wine andentry of pets in the Disneyland. The French characters like Zorro, Mary Poppins, and Alladin were casted in advertisements along with celebration of Donald Duck’s birthday to position EuroDisney on the top of the European destinations for short time visits. The new French CEO changed marketing tactics by capturing local markets based on different touristsà ¢â‚¬â„¢ habits. Advertisements and packages were structured according to the city marketing trends. Park admission rates were reduced by 20% and room rents by 30% with special promotions for the winter season. The name of the park was changed to Disneyland Paris (Case Study). Taking a lesson from its experiences of Tokyo Disney management, the Hong Kong Disneyland marketing strategy was made keeping mainly the Asian audiences in view. Local cultural traditions were particularly taken care not to antagonize the feelings of public as it happened in the case of Tokyo Disneyland. The American experience matched only in the matter of admission fee, which was marginally more affordable and similar to the Disney’s US parks in California and Florida than to the fees in Tokyo and Paris (Asia Times 2005). According to Roy Tan Hardy, vice president of marketing and sales of Hong Kong Disneyland, regarding park’s attractions â€Å"We carried out extensive, in-depth consumer insight

Homework assignment Example | Topics and Well Written Essays - 1000 words - 3

Homework - Assignment Example Plate, the Pacific Plate, the Caroune Plate. The North American and Pacific plates are sliding apart and past each other, Pacific moving left and North American moving right. The Juan de Fuca Plate is sliding underneath the North American Plate, and melting (Watson, 1997). There are no active volcanoes in the Eastern US because there are presently no active plate boundaries (no shifting and sliding tension). There is, however, evidence that this was not always the case, and that conditions used to yield volcanic activity, but it was long ago (Watson, 1997). Mt. Ranier is an active volcano, which has erupted severely, many times over many centuries. It last erupted in 19894-95 and is resting, at the moment, but this temporary situation lulls people into feeling safe when, in fact, they are not safe. Someday it will no doubt erupt again (Driedger & Scott, 2008). This will cause snow and ice to melt, which picks up mud and a lot of destructive force, or large landslides can occur and act in a similar manner. These are called lahars, and they act like a rapidly oncoming, thick wall of concrete. Enough force can carry it all the way to Puget Sound, so many people along the way can be damaged, since there are densely populated areas along the way. Infrastructure would also be destroyed (Driedger & Scott, 2008). The anytime-now probability of lahars from Mt. Ranier activating is actually a very strong and serious risk. About 80,000 people, their homes, businesses, roads, bridges, etc. would be affected. Ashes from the volcano can be dangerous for aircraft visibility and respiratory risk. Utility and transportation systems can be impacted, and it can be rather costly to clean up. One of the most dangerous aspects is that there would likely be no warning, or insufficient warning to prevent mass death and damage

Based on recent events, discuss whether the stock markets are Essay

Based on recent events, discuss whether the stock markets are efficient according to the EMH - Essay Example Whether the market is efficient or not remains a debatable topic among the stock market investors. Secondly, according to this hypothesis, a single investor is never able to get higher profitability than another investor by investing the same amount of fund. Lastly, EMH asserts that no investor would be able to surpass the average annual returns that all the funds and investors are able to achieve cumulatively. Discussion A competitive information market would allow private gains from producing private information, and tests of competition would require estimates of the cost of private information production. According to the efficient market hypothesis, stock market participants tend to form rational expectations of the future in the aggregate by comprehending all the information available in the market. Assuming the stock market efficiently discounts the rational expectations of investors, the prices of stocks accurately reflect an assessment of the intrinsic value based upon the r elevant information available (Gorda, 2005, p. 234). Thus, only the unexpected new information is likely to affect a movement in stock prices. A close look at stock prices sometimes reveals day-of-the-week effects wherein stock prices tend to rise on Mondays and fall on Fridays; time-of-the-year effects wherein stock prices tend to rise in January; and small firm effects wherein the prices of small firms’ stocks may rise by a more difference than those of large companies. But there is no evidence that an average market investor can follow these effects to earn super normal profits after the transaction costs are considered (Forbes, 2013). According to Fama (1970, p. 72), an efficient market is one in which the prices are always reflective of the information available, and the sufficient conditions for a market to be efficient are: the information is available without cost to all the market participants; there are no transaction costs involved in trading of securities; and all market participants agree on the implications of the current information. In practice, the information generated in the market has a significant effect on the stock prices of related companies. For example, after Microsoft announced that it would acquire Nokia, the share prices of Nokia almost doubled, increasing its value to about 22 billion Euros. Also, as a series of lawsuits occurred between Apple Inc. and Samsung Electronics over the design of smartphones and tablets, the share prices of both companies declined in the stock market. The stock market has been inefficient in recent times because of the substantial frictions that the market has been experiencing (Beechey, 2000, p. 57). Efficient market is not likely to exist even when there is complete absence of frictions and irrationality in the market. The central bank plays an appropriate role in the intervention in the financial markets with the objective of stabilising the asset prices. The market shows patterns of inefficie ncy due to the financial instability majorly driven by human myopia and imperfect rationality. The market does not show such quick adjustment to the receipt of new information as is stated in the efficient market hypothesis. The market is not efficient considering that the stocks with lower price to earnings ratios have higher risk adjusted returns than the stocks with higher price

Marketing Promotes Product Awareness To The Public Marketing Essay

Marketing Promotes Product Awareness To The Public Marketing Essay Managers face an endless challenge to create unique strategies that will enable them provide positional advantage in an effort to achieve superior financial or customer performance. A companys pecuniary success largely depends upon prudent marketing efforts along with financial, operational, accounting and other business functions. Piercy (1992) identi ¬Ã‚ es marketing as focusing on strategies concerning the critical decision of market de ¬Ã‚ nition and market segmentation as well as the identi ¬Ã‚ cation of potential bases for differentiation. Sometimes, people ask why marketing is important in the financial success of a company. The answer to this question is, assume you have a product to offer with excellent features, best quality and amazing packaging but no one knows about your product? There will be no demand in the market for your it, the company will make no sale and eventually no profit. Here comes the importance of marketing. The most important function of marketing, along with others, is to create awareness about products/services and make loyal customers. Through marketing customers get an opportunity to know what you are offering them and you get the opportunity to convince them to buy your products/services. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close. Production and distribution depend largely on marketing. Many people think that sales and marketing are basically the same. These two concepts are different in many aspects. Marketing covers advertising, promotions, public relations, and sales. It is the process of introducing and promoting the product or service into the market and encourages sales from the buying public. Sales refer to the act of buying or the actual transaction of customers purchasing the product or service. Some important reasons why marketing is important include: Getting the Word Out For a business to succeed, the product or service it provides must be known to potential buyers. Unless your business is known in the community and communication with your customers is readily available, you have to use marketing strategies to create product or service awareness. Without marketing, your potential customers may never be aware of your business offerings and your business may not be given the opportunity to progress and succeed. Using marketing to promote your product, service and company provides your business with a chance of being discovered by prospective customers. Higher Sales Once your product, service or company gets on the radar screen of your prospects, it increases your chances that consumers will make a purchase. As awareness becomes a reality, it is also the point where new customers start to spread the word, telling friends and family about this amazing new product they discovered. Your sales will steadily increase as the word spreads. Without employing marketing strategies, these sales may not have ever happened; without sales, a company cannot succeed. Company Reputation The success of a company often rests on a solid reputation. Marketing builds brand name recognition or product recall with a company. When a company reaches the high expectations of the public, its reputation stands on firmer ground. As your reputation grows, the business expands and sales increase. The reputation of your company is built through active participation in community programs, effective communication (externally and internally) and quality products or services, which are created or supported by marketing efforts. Healthy Competition Marketing also fosters an environment in the marketplace for healthy competition. Marketing efforts increases awareness and gets the word out on pricing of products and services, which not only reaches the intended consumers, but also reaches other companies competing for the consumers business. As opposed to companies that have a monopoly on products and services that can charge almost any price, marketing helps keep pricing competitive for a business to try to win over consumers before its competition does. Without competition, well known companies would continue to sell while lesser known companies or new companies would stand little chance of ever becoming successful. Marketing facilitates the healthy competition that allows small businesses and new businesses to be successful, enter and grow in the marketplace. As there is high competition in the market and you are not the only one to offer that product, certain issues need to be considered, issues like; how is this product diff erent from that of competitors? What do I have better to offer than my competitor? And why should a customer buy my product rather than my competitors? All this is achieved through intelligent marketing campaign and is self-evident of the significance of marketing. It enables an organization to capture maximum market share, make a big brand name, make loyal customers and retain them. Marketing Promotes Product Awareness to the Public It has already been mentioned in the previous paragraph that getting the product or service recognized by the market is the primary goal of marketing. No business possibly ever thought of just letting the people find out about the business themselves, unless you have already established a reputation in the industry. But if you are a start-out or an average company, the only means to be made known is to advertise and promote. Your business may be spending quite a lot on advertising and promotional  programs but the important thing at the end of the day is that product and company information is disseminated to the buying public, they get interested and purchase it and as a result increasing sales and revenue for the company. Various types of marketing approaches can be utilized by an organization. All forms of marketing promotes product awareness to the market at large. Offline and online marketing make it possible for the people to be educated with the various products and services that they can take advantage of. A company must invest in marketing so as not to miss the opportunity of being discovered by potential consumers. If expense is to be considered, there are cost-effective marketing techniques a company can embark on such as pay-per-click ads and blogging. Marketing Helps Boost Product Sales Apart from public awareness about a companys products and services, marketing helps boost sales and revenue growth. Whatever your business is selling, it will generate sales once the public learns about your product through TV advertisements, radio commercials, newspaper ads, online ads, and other forms of marketing. The more people hear and see more of your product, the more likely it would be for them to want to try it. Its this basic principle that makes firms spend millions on marketing activities. If your company aims to increase the sales percentage and double the production, the marketing department must be able to come up with effective and strategic marketing plans. Marketing Builds Company Reputation In order to conquer the general market, marketers aim to create a brand name recognition or product recall. This is a technique for the consumers to easily associate the brand name with the images, logo, or caption that they hear and see in the advertisements. For example, McDonalds is known for its arch design which attracts people and identifies the image as McDonalds. For some companies, building a reputation to the public may take time but there are those who easily attract the people. With an established name in the industry, a business continues to grow and expand because more and more customers will purchase the products or take advantage of the services from a reputable company. Advertising Marketing plays a very essential role in the success of a company. It educates people on the latest market trends, helps boost a companys sales and profit, and develops company reputation. But marketers must be creative and wise enough to promote their products with the proper marketing tactics. Although marketing is important, if it is not conducted and researched well, the company might just be wasting on expenses and time on a failed marketing approach. Hobb (2012) stated that; for entrepreneurs who aim to bring new and innovative products to market, the acquisition of customer and competitor information is an early activity that could bring about future opportunities. Hence, it could lead to a more effective organization of the founding process and, therefore to a higher probability of success. Therefore, through marketing, a can manager discover new opportunities for business expansion and growth. The successful execution of such new opportunities brought to light through marketing depends essentially on the acquisition of information. Collecting information from customers and/or about potential competitors is necessary to derive practicable contingencies or strategic planning and to revise and adapt marketing plans. Hobb (journal of strategic marketing ) quoting Gruber (2007) further points out the value of marketing planning for new venture development and highlights the role of information sources in developing marketing plans. As a result of information from customers, managers are able to revise previous plans and create a yardstick for new projects. Accurate information is neededto tailor the marketing mix to other potential customers. When information is collected through marketing, managers and executives are more able to fully realize the potential of the corresponding marketing activities. Acquiring customer and competitor information could in ¬Ã¢â‚¬Å¡uence a new business adaptability and subsequently give more room to maneuver and adjust to the particular market environment. One aspect of marketing that is indispensable in any firm and can assist managers with tools on how to better position their brand, out do competitors, improve productivity and increase profits / sales is market orientation. Kohli and Jaworski (1990) defined market orientation as  the organization-wide generation of market intelligence, dissemination of the intelligence across departments and organization-wide responsiveness to it   Wikipedia explained further by stating that, the marketing concept is a business philosophy, whereas the term market orientation refers to the actual implementation of the marketing concept. They added that a market orientation appears to provide a unifying focus for the efforts and projects of individuals and departments within the organization. Furthermore, Cass, Vada, Ngo and Sharvti (jounal of strategic marketing) said Market orientation has the ability to enhance a  ¬Ã‚ rms success. They further quoted Slater and Narver (1998) saying that at its core, market orientation places signi ¬Ã‚ cant emphasis on the pro ¬Ã‚ table creation and maintenance of superior customer value, and those supporting its impact endorse it as the conduit for staying close to customers as well as for its ability to enhance  ¬Ã‚ rm performance. Market orientation is a culture rather than an individual process. Its the norms, mindsets, values and behaviours of employers; alongside the structure, systems and control of the organization. Marketing oriented businesses define their activities as service activities carried out towards the satisfaction of their customers. In other words they define their operation as a service business with customer service being the most important activity. They are driven by customer needs which are identified in their objectives. For instance, a car company might say well make your car in whatever colour you choose. A marketing orientated approach means a business reacts to what customers want. The decisions taken are based around information about customers needs and wants, rather than what the business thinks is right for the customer. Most successful businesses take a market-orientated approach. Most markets are moving towards a more market-orientated approach because customers have become more knowledgeable and require more variety and better quality. To compete, businesses need to be more sensitive to their customers needs; otherwise they will lose sales to competitors. When to use it?  Use market orientations when you want to understand, anticipate and satisfy your customer needs. You may already be operating somewhere in-between orientations. Companies can be anywhere on the spectrum as well as having different products at different orientations.   What does it achieve? à ¢Ã¢â€š ¬Ã‚ ¢ A sense of what customers want à ¢Ã¢â€š ¬Ã‚ ¢ Links customers needs to company capabilities à ¢Ã¢â€š ¬Ã‚ ¢ Builds relationships à ¢Ã¢â€š ¬Ã‚ ¢ Creates vision à ¢Ã¢â€š ¬Ã‚ ¢ Greater internal marketing and communications à ¢Ã¢â€š ¬Ã‚ ¢ Tracking and information systems for further research and evaluation   OCass, Ngo, and Siahtiri (2012) designed an empirical study to collect data from manufacturing  ¬Ã‚ rms in Australia to show that market orientation improves productivity and market capability. According to them, Australia has been ranked 20th overall in the worlds most competitive economies according to the Global Competitiveness Report 2011-2012 (Sala-i-Martin, 2011). In2011 Australia recorded a GDP of US$925 billion and GDP per capita of US$66.984.SMEs contribute signi ¬Ã‚ cantly to economic growth, national development, innovation and employment in Australia (ONAO Audit Report, 2011). There are around 175,000 SMEs inAustralia, which operate in a broad range of industries, including the construction,  ¬Ã‚ nance, insurance, wholesale and retail trade industries, and employ 28% of Australias workforce. In the course the study, 300 responses from 500 Australian  ¬Ã‚ rms, which constituted a 60% response rate in Australia were received. All participants who reported their positions indicated that they held the most senior marketing positions within their respective  ¬Ã‚ rms. In the survey, 85% of the respondents agreed that general information about market participants (customers, competitors and suppliers) is of paramount importance to them. Since market orientation gets this job done, this proves its importance to an organization. Considerations With so many messages bombarding the consumer in the marketplace today, it is now more difficult than ever to get your product noticed, so marketers have learned to be creative. Knowing what your clients expectations are, exceeding them, and building a reputation based on that is the key to success. Pay attention to your customers, and they will come back time and time again. Ignore them, and they will disappear faster than you can spend your marketing budget to try to bring them back. There is the belief that the marketing staff is a burden on the company and they do not justify the money spent on them. However, the fact is that sincere marketing efforts never goes to waste. When you invest in good marketing related activities, you are sure to reap benefits. Well run marketing campaigns can help you earn good profits. Some people have misconceptions about the term marketing, they feel that it is an easy task and anyone can do it. They couldnt be more wrong. As a manager, you have to get rid of this view point and employ professional marketers who will device your marketing strategy and help you execute it as well. Although marketing is really important for the success of a business, the reality is that it can also be very expensive. A marketing budget can reach as much as 30 percent (sometimes more) of the annual sales. As a result of the huge expenditure marketing/marketing programs incur, it is paramount that it is done right. The tools and campaigns used to improve the success of a brand or re-position it must be researched into deeply, tried and tested to ensure that they would get the job done. A marketing program that gives a company the best chance in a market environment that is as competitive as it is today is a healthy mix of different forms of marketing, such as website development, public relations, print and broadcast advertising, design and printing for all print materials, trade shows and other special events. PART 2: THE PERSUASIVE PAPER Brief: The manager of Pico fruit juice (hypothetical name) company has decided to rebrand the drink (Pico juice) by changing the packaging because he feels the old packaging is not flashy or attractive enough. He believes it is a little bland. However, the product seems to be doing very well in the market and has achieved a lot of recognition. I think re-packaging the brand might spell disaster and it is therefore my job as a marketing consultant to warn him against it. Muzellec and Lambkin (2006) defined rebranding as a change in an organizations self-identity and/or an attempt to change perceptions of the image among external stakeholders. Rebrand is a company image revision and it can assist a company in updating its message, appealing to new audiences or even signaling a complete change in direction. The reasons behind identity change are usually bad press, new target market, new product, merger, or aspiration to gain a competitive edge. However, these reasons do not apply to Pico fruit juice, When considering rebranding, we should ask ourselves the crucial question- why? If we are not changing what the company stands for, if our customers like what we stand for now, and if they associate our current packaging with what the company stands for, then why should we rebrand? Why waste the time, money and the priceless brand equity we have tried to build up? We would be much better served creating some really effective marketing campaigns to increase the strength of our brand and increase its consumer base. According to consumer surveys done, our customers already like our product the way it is, therefore rebranding can change their preconceived perception of the product thereby making them lose interest. Rebranding could cause confusion among current customers, potential customers and other key players in the industry. This could lead to a loss in client base. They (consumers) could also see it as being inconsistent and an inconsistent brand is an untrustworthy brand. Our packaging, colours,  company name, and everything else that represents us should not be changed without an extremely good reason. Product rebrands are perceived to be a good way of invigorating a brand, but they sometimes end in failure. According to Datamonitor (2009), in the past three decades, there have been many examples of brands attempting to rebrand themselves, either through a new logo, labeling/packaging, formulation or other means of re-identification. While some have been successful and others less so, the companies behind these brands all have one aim: to re-ignite a passion in consumers for a brand which has lost some of its magic. Examples of companies/brands that tried to rebrand include: à ¢Ã¢â€š ¬Ã‚ ¢ A recent rebranding effort that caused controversy was Krafts Australian savory spread brand Vegemite, which undertook a brand extension in 2009. The original name of the extension, Vegemite iSnack 2.0, was designed to appeal to younger consumers but caused widespread derision, so much so that it was almost immediately withdrawn and renamed Cheesybite instead. à ¢Ã¢â€š ¬Ã‚ ¢ Tropicana packaging was completely overhauled in 2009 and the picture of an orange with a straw in it, which had featured on its label for decades, was removed and replaced with a picture of a glass of orange. After consumers derided the new packaging for looking too generic, the old style was brought back. à ¢Ã¢â€š ¬Ã‚ ¢ Cadbury introduced Dairy Milk as a megabrand across many of its chocolate bars in 2003 as a way of implementing unity and brand strength. However, it has gradually lost its potency over the past two years. In 2007, Cadbury reintroduced the Wispa brand to market after it had been dropped in 2003 in favor of Dairy Milk Bubbly, while the packaging of Cadburys Dairy Milk Caramel, known as Cadbury Caramel before 2003, has changed so that it resembles more its old style of imagery. The decision to rebrand is very serious and it is much more than just a change of package or name. Although rebranding sometimes seems as a reasonable step it should not be taken without due consideration. Changing a product name or package is seemed sometimes as an easy task, but to make it work to the business advantage is a difficult one. A decision to rebrand a product is wrong if done just for the sake of doing it or because competitors did so. Rebranding should always have a clear purpose and should not be taken lightly, as it is a massive overhaul of brand images and identity. No rebrand is possible without adequate research, repositioning the image without studying consumer demographics and psychographics is dangerous and I dont believe all these have been done yet, therefore, there is no reason to rush into a decision to change the package of Pico fruit drink. It should be noted that change for the sake of change is risky, especially if the results of the transformation are uncertain as in this case. Therefore we should be trying to consider long-term strategies and aims, and then updating brand identity to fit the changing goals if and if only it is absolutely necessary. A change of identity which includes package should always be considered and well-planned. And it is also important to think about the end result of the change, including negative elements. Rapid and extensive changes are harmful in most of circumstances. Therefore the most effective and safe strategy is to evolve slowly by updating the current image to modernize an existing, well-trusted brand, in order to keep the established customer base A change in name will not turn a company around, neither will it revitalize a dying product and as much as a rebranding can seem exciting at the time, there is a real risk that it is a waste of money and time. A brand is the sum total of an organizations reputation. When building your brand, the look of the product (package) does matter. It is most times what captivates a costumer and makes him or her reach for your product on the shelf. Once they become used to the look of a particular product or brand, changing it can confuse or even make them lose interest thereby spelling disaster for the product. However, you should rebrand if: Your target customer has changed. Your product has changed. Your competition has changed. Or if you cannot answer these questions: Do people no longer understand what you can offer Do people understand what makes you different? What is your client engagement? Do they spread your message and continue coming back for more? Do people trust what you say, your products and your services? Is there constant decrease in sales Can your employees/clients articulate what your brand stands for Are you are embarrassed to give away your business card  either due to unattractiveness or to the fact that its rather plain compared to that of competitors? Are all your communications are not consistent and in sync with the brand message and brand voice? If we have doubts about the answers to the above questions, then we would need to rebrand urgently. However, these cases do not apply to Pico fruit drink, so I see no reason for us to spend so much time and money doing something that may very well backfire in the long run. A reason we do not need to rebrand Pico fruit drink is because it has all the qualities of a good brand which according to Uche (2012) Arabian Journal of Business and Management Review (OMAN Chapter) Vol. 2, No.3; Oct. 2012 are: 1. Confirms Credibility: A good brand is a signature of credibility, a symbol of trust, an image of consistency. It must therefore always espouse and exhibit a credible personality, which strengthens and compensates its clienteles/consumers for their sustained loyalty (brand equity). So far, consumers seem to like Pico fruit drink. They seem to like its personality, its quality and what it stands for which is trust and responsibility. Responsibility to the environment by producing safe recyclable packages, responsibility to our customers by producing delicious, healthy and hygienic fruit drink and responsibility to the brand by ensuring it never falls below standard. 2. Attracts Potential opportunities: Any brand that lacks a sustained ability to attract and exploit potential opportunities is not a good one. Not just opportunities in terms of brand extension, but opportunities in terms of innovative marketing strategies and advertising mix like exploiting the social media to create buzz which Pico has done in the past and is still doing to attract attention, organizing promotional offers, giving discounts and so on. The existing clientele base of a brand must not only be maintained, but also expanded, through the exploitation of whatever opportunities are present in the market, especially in a competitive environment, where the life and continued existence of the entity or product, is dependent on its ability to maintain and expand its clientele base. 3. Delivers clear and precise information: The message delivered by a brand must at all times be concise, consistent, and clear, and must not be packaged in such a way that it confuses consumers. Pico as a brand has tried to avoid ambiguity in all its messages and promotion materials in order not to cause confusion among customers thereby damaging the brand. Since a brand is a statement or commitment to quality, improved value and service delivery, advertisements, jingles, and other interfaces with which a product or entity connects with clients and prospective clients should be consistent, concise, and must be coherent with the actual performance of the brand, if the brand is to be defined as good. Otherwise, the brands identity, franchise, awareness, equity, image, and recognition will be adversely affected. In this view also, there should be strong brand differentiation, to enable customers correctly identify their choice of brand, and this means that the logo, image, mark, and ot her items affiliated with a brand should be distinct, to dissuade confusions that sometimes arise from inability of customers to distinguish one brands image or logo (identity) from another. Failure in this regard can lead to a brands untimely demise. 4. Ability of the Brand to Procure, Protract, and Preserve a Relationships and a Titanic Clientele base: Following a pragmatic viewpoint, a good brand should be able to foster a cordial, mutual, and self-sustaining relationship with its clienteles, which is continually expanding. For a brand to be classified as being good it must exhibit an inherent aptitude and propensity to secure and conserve existing relationships, while striving to build new ones, through its commitment to connect and establish workable and healthy relationships with old clients from whom fresh and prospective clients are fetched, to swell the clientele base of the brand. EXCELLENT BRAND MANAGEMENT PRCATICES EVERY BRAND SHOULD FOLLOW Building a brand that enjoys patronage and respect requires the establishment of a scheme, which ensures longevity of the brand in the market. Simple guidelines like the ones below which are in no way exhaustive, should be initiated: 1. We should always make sure that at no point in the lifespan of a product/brand should we introduce ideas and market strategies that alter the name, logo, symbol, or other aspects of a brand that makes it unique and different from other brands in the same product category, unless there is an extremely good reason for doing this. The name, package or distinct logo of a brand is a symbol that is universal and understandable by consumers, who not only attach sentiments to the package or logo, but are quick to employ it as a reference point of satisfaction and quality. While positive changes in other aspects of a brand are recommended, even during mergers, utmost care must be taken to preserve the distinctive identity of a brand, as this is the brain behind successful brands like Coca-Cola, Pepsi and Mobil, which have introduced various products, but still employ or affiliate their names to such products, to retain its clienteles. 2. In successfully managing a brand, a manager should always strive to generate and establish an indelible and positive impression of the brand in the mind of its consumers, especially where the market is characterized by competition. The brand equity of a product must be on the positive side, and this is attainable only when positive and indelible images of a brand is created in the mind of its patrons or customers; this is an undeniable formula for success in a competitive market, where consumers taste and choice varies. 3. Fulfilling the brand promise or contract is one practice that should never be neglected by a brand manager or owner, if a brand is to prosper and be sustained in any competitive market. A subconscious contract exists between a producer and the clients, to the effect that the brand must meet and surpass a mark of quality that is appreciable to its consumers, if the loyalty and patronage of the consumers is to be sustained. To this extent, if managers fail to meet or surpass the standard of quality that is obtainable and attained by competing brands in a market, especially when it fails to meet the expectation of consumers, a negative brand experience ensues, which could lead to the decline and possible death of the brand. 4. Giving adequate protection to a brand is an option that should be given adequate attention to by a manager and his team, if they want their product to do well in the market. A brand and its unique identity should not only be given legal protection in the form of copyright and patent cataloguing, which prevents dubious replication by fraudsters and even competition but should also be protected by maintaining an appreciable standard and quality, which should be jealously guarded and should never be compromised, immersed in scandal, or be allowed to tread the paths of deficient and mediocre products and brands. 5. In many cases, brand managers make the tragic mistake of rating and quantifying their brands and the charge of sustaining it as cost, rather than assets, and the outcome is unpleasant and detrimental to the development and sustainability of the brand. A brand is among the most prized asset of any entity, product, or producer; whatever is thus spent in advertising and marketing a brand should be treated as an investment, rather than as cost. Trying to quantify the effects of investing (advertising and marketing) in a brand may not be visible in the balance sheet, but in the long run, evaluation of state of affairs in the market will reveal the enviable function that the investments in the brand is yielding. Thus, investments made in the development, advertising, and marketing of a brand is not wasted, and should not be treated as cost, but as a high-yielding investment by brand managers. 6. Treating customers and other stakeholders with esteem is one practice that should not be neglected by brand managers, if the desire to establish a viable brand is to be achieved. In a corporate environment, good corporate governance should be observed, if the yearnings and aspirations of customers, patrons, and shareholders are to be met. This cannot be achieved in the absence of a workforce that is not ade